In October 2022, after musician and entrepreneur Ye (formerly known as Kanye West) made some controversial comments, Adidas terminated its partnership with him for the sale of the popular sneaker brand Yeezy.
For my opinion as to why Adidas did this (and an explanation about contract formation and a contract provision known as a morals clause), take a look at this Instagram reel or this TikTok.
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Image Credit: adidas.com
